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Rethinking the Sales Force by Neil Rackham, John DeVincentis
  Sales forces that simply communicate value to customers are doomed to fail - sales must begin to create customer value to survive. Suitable for sales and marketing executives, this guide helps sales forces rethink and retool their selling strategies by introducing an insight for winning in the new marketplace.
  Manufacturer: McGraw-Hill Education - Europe
  Classification: SALES & MARKETING MANAGEMENT
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Supplier Information: Pickabook
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