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Retail Marketing Management by David Gilbert
  Building on the first edition, the text starts by looking at the nature of retailing as an activity, then introduces retail marketing, followed by a discussion of consumer behaviour, the retail marketing mix, and other issues such as location strategies, branding, the application of IT and ethics.
  Manufacturer: Pearson Education Limited
  Model: 2nd Revised edition
  Classification: SALES & MARKETING MANAGEMENT
Price in GBP:
£43.19

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