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You are here You are here The End of Advertising as We Know it by Sergio Zyman, Armin Brott for £6.69
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The End of Advertising as We Know it by Sergio Zyman, Armin Brott
  A follow-up to the book The End of Marketing As We Know It, this work argues that the business of advertising as we know it is dead. It uses real-world examples to illustrate how modern advertising overemphasizes art and entertainment and neglects the most important rule of advertising - sell the product.
  Manufacturer: John Wiley and Sons Ltd
  Model: New edition
  Classification: ADVERTISING
Price in GBP:
£6.69

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