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You are here You are here Co-opetition by Barry J. Nalebuff, Adam M. Brandenburger for £6.69
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Co-opetition by Barry J. Nalebuff, Adam M. Brandenburger
  This work uses game theory to rewrite business strategy, and offers a strategic way of thinking which combines competition and cooperation. The examples, including Intel, Nintendo and American Express, show not only how companies can utilize these strategies, but how industry as a whole can grow.
  Manufacturer: Profile Books Ltd
  Model: New edition
  Classification: BUSINESS STRATEGY
Price in GBP:
£6.69

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Supplier Information: Pickabook
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