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Branding in Asia by Paul Temporal
  This title addresses branding issues in Asia. It explores how Asian companies will have to work at creating, developing, and managing powerful international brands. Updated information includes new case studies and additional material that examines branding online products and services.
  Manufacturer: John Wiley and Sons Ltd
  Model: 2nd Revised edition
  Classification: SALES & MARKETING
Price in GBP:
£10.73

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Supplier Information: Pickabook
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Product Ref: 2239/4025446

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276 pages
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