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1029 Products Found: Use the Refine search bar above to modify your selection or browse the pages below.
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Shows that neither managers nor consumers completely control branding processes. This book places brands wi...
Brand Culture by Jonathan Schroeder (Editor), Miriam Salzer-Morling (Editor)
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If you're searching for a comprehensive text in persuasion theory and research, you can find no better reso...
Persuasion by Daniel O'Keefe
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First published in 1855, the 17th edition of this work has been completely updated and revised by Pulitzer ...
Bartlett's Familiar Quotations by John Bartlett (Editor), Justin Kaplan
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Three volumes designed to assist workers in the field who are encouraging the development of self-reliant c...
Training for Transformation by Anne Hope, Sally Timmel
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Explores ways in which we learn about birth, how we talk and feel about it, assumptions that professional c...
The Politics of Birth by Sheila Kitzinger
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£22.77
Offers information for network architects and administrators about how to implement and optimize the Micros...
Active Directory for Microsoft Windows Server 2003 Technical Reference by Sta...
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£22.68
A fascinating study of the place of alternate histories of Nazism within Western popular culture.
The World Hitler Never Made by Gavriel David Rosenfeld
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£22.67
A comprehensive interdisciplinary collection of approaches to museums and their relation to history, cultur...
Museum Studies in Context by Prof Bettina Carbonell (Editor)
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Through an analysis of the intra-company flows of 100 leading global service firms across 315 cities, this ...
World City Network by Peter J. Taylor
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£22.55
Examines the ways in which collective cultural identities are being reshaped under conditions of a postmode...
Spaces of Identity by David Morley, Kevin Robins
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A guide to modern ideas in the interdisciplinary fields of cultural and critical theory that have developed...
A Dictionary of Cultural and Critical Theory by Michael Payne (Editor)
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£22.24
Drawing on cultural theory and interviews with fans, cast members and producers, this book places the reali...
Reality TV by Mark Andrejevic
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£22.21
An insight into the cultural functions of royalty. Examining the period from the 1980s to the modern day, N...
Media, Monarchy and Power by Neil Blain, Hugh O'Donnell
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The official reference guide to the MySQL 5.0 language and APIs.
My SQL Language Reference by Paul DuBois
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A compilation of significant articles addressing the relationships of museums and galleries to their audien...
The Educational Role of the Museum by Eilean Hooper-Greenhill (Editor)
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Puts out the boundaries of new media research and scholarship and provides a statement of the state of the ...
Handbook of New Media by Leah Lievrouw (Editor), Sonia M. Livingstone (Editor)
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An A-Z of development research, this interdisciplinary guide draws together many strands of action research...
Doing Development Research by Vandana Desai (Editor), Robert B. Potter (Editor)
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Designed to provide nurse midwives with access to important clinical information, this resource includes nu...
A Midwife's Handbook by Constance Sinclair
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The concept of the media audience is examined in this book in terms of its history and its place in present...
Audience Analysis by Denis McQuail
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This is a comprehensive analysis of the main dynamics of modernity which discusses the technological, socia...
Theory of Modernity by Agnes Heller
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