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Segmentation and marketing mapping are core areas of the marketing syllabus. Dealing with market segmentati...
Market Segmentation by Malcolm McDonald, Ian Dunbar
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£25.68
Introducing first year PhD students to standard graduate econometrics material, this work covers the standa...
Econometrics by Fumio Hayashi
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Explains the basic mechanics of the CEO selection process and how hiring priorities have changed with the r...
Searching for a Corporate Savior by Rakesh Khurana
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A reference designed for those who need to project a professional image through the accurate use of English...
Longman Business English Usage by Peter Strutt
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Investigates the significance of the so-called 'information age' to contemporary government. This work exam...
Governing in the Information Age by Christine Bellamy, John A. Taylor
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This text identifies the fundamental determinants of national competitive advantage in an industry, and how...
Competitive Advantage of Nations by Michael E. Porter, Michael E. Porter
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Takes a critical view of the jargon and fads in management contained in manifestos, mantras and mission sta...
Management Mumbo-Jumbo by Adrian Furnham
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This text represents a useful reference work for those interested in starting a career as a barber, or upda...
Men's Hairdressing by Maurice Lister
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Helps you ensure that learning in your organisation is focused in the right areas and on the right people. ...
Learning Needs Analysis and Evaluation by Roland Bee, Frances Bee
The Business and Economics of Linux and Open Source by Martin Fink
£25.19
For CIOs and Product Develoment executives, this book explores the business and economic issues associated ...
The Business and Economics of Linux and Open Source by Martin Fink
Managing Investments by Geoffrey A. Hirt, Stanley Block
£25.19
Provides financial professionals and sophisticated individual investors with a look at stock and bond inves...
Managing Investments by Geoffrey A. Hirt, Stanley Block
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Examines the different patterns and long-term trends behind persistent unemployment across Western Europe i...
Structural Unemployment in Western Europe by Martin Werding (Editor)
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Reconsiders the nature and role of consumer culture in the spread of cultural globalisation. This title mov...
Chinese Medicine Men by Sherman Cochran, Sherman Cochran
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Tells the story of how the transition to democracy in South Africa enfranchised blacks politically but with...
Why Race Matters in South Africa by Michael MacDonald
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Assesses contemporary theoretical and empirical work on optimal currency areas in the wake of the euro''s s...
PROSPECTS FOR MONETARY UNIONS AFTER THE by PAUL DE GRAUWE
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Provides tactics to make the most of swing trade. This work shares the author's hard-won five-point techniq...
Mastering the Trade by John Carter
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Offers a wide variety of hassle-free, reproducible exercises, games and simulations that deal with tough te...
Teamwork and Teamplay by Sivasailam Thiagarajan, Glenn M. Parker
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A guide for managing a professional services firm. It provides an understanding of marketing and leading a ...
Client at the Core by August J. Aquila, Bruce W. Marcus
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Organic growth can be defined as being grounded in a commonsense, two-pronged approach: companies can conti...
Organic Growth by Jean-Frederic Mognetti, Albert George (Foreword)
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The corporate board game is complex and fraught with dangers for the unwary. This practical handbook expose...
The Board Game by Peter Waine
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