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It is estimated that 80 per cent of all buying decisions are based on emotion. The key to successful sales ...
Emotional Selling by David Yule
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A guide to being interviewed, whether on television, radio or by the press. All stages of the process are c...
How to Handle Media Interviews by Andrew Boyd
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Examines a range of topics, including: how to sell quality; how to demonstrate your superiority; how to pre...
How to Sell Your Higher Price by John Fenton
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This is an account of how the chief executive of a British firm broke out of the traditional mould to creat...
How to Transform Your Company and Enjoy it by Ken Lewis, Stephen Lytton, Jed...
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The author sets out to stimulate debate over the relationships that should be encouraged between adults and...
Teacher, Trainer, Tutor by Liz O'Rourke
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Since failing to know the rules can lead to disaster, this book familiarises readers with the basics they n...
Rich Dad's Advisors by Michael A. Lechter
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With information on a range of sales topics - from dealing with big dogs to protecting one's territory - th...
Rich Dad's Advisors by Blair Singer, Robert T. Kiyosaki
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Owning your own business may sound like paradise but being the owner also means taking the responsibility f...
Rich Dad's Advisors by Garrett Sutton, Robert T. Kiyosaki
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Subtitle: The Crisis of Global Capitalism Reconsidered - a substantial revaluation of his international bes...
Open Society by George Soros
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The never-ending story of the title shows that leadership is not a definitive subject, but one where the re...
Leadership by Paul Bridle
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This is a compendium of simple promotional ideas designed to help small and very small companies to create ...
Marketing Ideas for the Small Business by P.W. Sterrett, P.F. Sterrett
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A guide to practical procedure for good business, this book shows how to conduct research and develop the m...
Marketing on a Restricted Budget by Mark Katz, Mark Katz
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A practical guide to public relations. There are sections on electronic PR and World Wide Web exploitation ...
Public Relations for Your Business by Frank Jefkins
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Based on an effective and popular sales programme used by many leading blue chip companies, this is the boo...
Sold! by Steve Martin, Gary Colleran
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Whether it's used by Human Resources or by the invidividual, this manual delivers the equivalent of a coupl...
Everything You Need to Know at Work by Ciara Woods
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This is the step-by-step, proven programme that will allow you to create a highly effective marketing plan ...
The Highly Effective Marketing Plan by Peter Knight
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How to choose the right people for the right roles and create a winning team that consistently performs.
How to Build a Great Team by Ros Jay
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Explains how to create a blog for your business that's likely to grow an audience. Various aspects of corpo...
The Corporate Blogging Book by Debbie Weil
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Aiming to motivate busy executives, this book offers techniques to evoke change and action in thousands of ...
Tales from the Top by Graham Alexander
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With more and more women with young children returning to work, hundreds of thousands of children in Englan...
Starting Your Own Childminding Business by Allison Lee
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