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3128 Products Found: Use the Refine search bar above to modify your selection or browse the pages below.
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State-of-the-art guide to marketing strategies and tactics. Kotler has combined the expertise of his textbo...
Kotler on Marketing by Philip Kotler
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The Cornish line is one of the most scenic of Britain's preserved railways. This book takes us from the mai...
The Bodmin and Wenford Railway by John Stretton
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David Aaker and Erich Joachimsthaler take brand management to the next level - strategic brand leadership. ...
Brand Leadership by David A. Aaker, Erich Joachimsthaler
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As industries turn increasingly hostile, strong brand-building skills are needed to survive and prosper. In...
Building Strong Brands by David A. Aaker
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This work deals with the way market-leading firms succeed. It shows how to manage a market-focused business...
Inside the Tornado by Geoffrey A. Moore
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Includes ideas designed to inspire, amuse and divert. This book covers various things from business to trav...
The Big Idea Book by David Owen (Editor)
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Proven strategies and the latest selling tips from eBay's most elite merchants With an estimated 200,000 pe...
The eBay Millionaire by Amy Joyner
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Offers an explanation of what corporate culture is and how it can be changed. The text is organized around ...
The Corporate Culture Survival Guide by Edgar H. Schein, Warren G. Bennis...
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A magisterial history book on why some nations are rich and others poor.
The Wealth and Poverty of Nations by David S. Landes
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Based on extensive research this book challenges accepted norms and establishes 7 key competencies required...
Leadership for Leaders by Michael Williams
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A guide to the world's most important writers on business strategy. It summarizes all the key concepts and ...
Gurus on Business Strategy by Tony Grundy
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Managers have to manage people. It is the most difficult and yet the most rewarding function. This book is ...
Gurus on People Management by Sultan Kermally
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Does Your Marketing Sell? brings together in one practical and visually attractive guide a new marketing ph...
Does Your Marketing Sell? by Ian Moore
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Directed at managers and employees in today's corporations, where change is necessary to revitalize and imp...
Managing Transitions by William Bridges
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This third edition covers all the countries in the enlarged European Union. The earlier edition was voted F...
Mind Your Manners by John Mole
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The E-commerce Handbook by Andrew Sparrow
The E-commerce Handbook by Andrew Sparrow
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The AC Cobra was the brainchild of Texan Carroll Shelby and gave him his dream of beating Ferrari in the GT...
AC Cobra by Brian Laban
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Have you ever thought of running your own business? This comprehensive title is aimed at all those who want...
Building Your Own Business by John Hawkins
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In the same way that Machiavelli, and Sun Tzu before him, exploded all existing ideas about strategy, Power...
The Master Strategist by Ketan J. Patel
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This guide aims to help readers to learn very quickly and easily the legal secrets and strategies that the ...
Rich Dad's Advisors by Garrett Sutton
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